6 Services to Boost Your Video Marketing

INTRODUCTION

Great! You have your video and are ready to boost your marketing campaigns. But… what exactly should you do with it? How do you maximize your reach and increase your revenue? How do you measure the efficiency of your actions?

Video marketing offers the best Return on Investment (ROI) rate out there. However, for you to turn this potential return into reality, your strategy needs to be clear and consistently implemented.

That is why we offer a full package of services for your company to set, optimize and implement your video marketing strategy.

Our services work in all three stages of the client acquisition process. That way you can relax because your video is going to be used in the most efficient way to get new clients for your company! So let’s find out how we can help you!

1. Leads Generation

Leads are contacts with the potential of becoming active clients/customers of your company. They usually fit the clients/customers profile that your company aims for, and are interested in your product. The leads generation process is extremely important because it allows you to build a database for future clients/customers. Without them, the possibility of acquiring a new clients/customers is very low. Videos are a great way to generate new leads because of its interactivity. That is why we focus on efficient video strategies for your company to generate many quality leads!

2. Conversion of leads into clients/customers

After building your customer database, the next important step is to convert them into active clients/customers. They are the ones who will buy your product once or more.In the conversion stage, your company must focus on offering quality content for your leads. This way you can build trust with your potential clients/customers and the purchase moment becomes much faster and more efficient.We offer all the services you need to convert your leads into clients/customers. With content focused on conversion, these videos are the best way to increase your company’s revenue! Check below all of our services!

3. Client/customer retention

The effort needed to make a client/customer buy your product again is much lower than the effort needed to make someone buy for the first time. This is why keeping your clients/customers loyal to your company is essential for your business’s survival.

To keep them interested, you must think about two things: offering a great product or service, and keeping in touch with them after their first purchase, and this is where we can help you.

Our videos made for client/customer retention focus on presenting your company’s qualities and strengths and on building trust with your consumers. That way you can keep in touch with your clients/customers over time and ensure they come back for more!!

01. Video Production Services

SUMMARY

We produce different types of videos for several means. Here are some of the main ones:

• Promotional quick videos for “lighter” channels to post on Youtube, Facebook and other social media networks. The main focus of these videos is to get people to see your website to get to know more about your company and products/services.

• Explainer video on your website to “sell” your idea: the video explains how your system works and the benefits of using it. This video is used to “capture” people’s information that will be filtered (to remove the curious ones) and, if the visitor is a potential client, they will be added to your sales funnel (if you don’t have one yet, we can recommend you a integrated system called CRM, good and affordable, to monitor your sales).

• Videos for people that are already on your sales channel - for example, your sales team is trying to sell to them: you can keep in touch and stimulate your potential clients with videos such as client reviews, tutorials, technical things, etc to convert these potential clients into real clients that bring money into your company.

• Video and institutional presentation of your company that works as a video on your website and also as .ppt format for formal presentations. Great for capturing big clients, partners and investors..

• Client/customer continuity and reconversion: reconverting a client is much easier and cheaper than getting new ones. You can send videos with updates of your system, company’s news, sales… even simple birthday videos for very important clients...

BENEFITS

There are many benefits when creating different types of videos:

1. You can focus on different strategies and reach a higher number or workers;

2. You keep in touch with your clients during all sales process stages;

3. You create relevant content that can be shared on social media as well as on your website and blog.

02. Video Marketing Strategy Creation

SUMMARY

This is where it all begins. Without a good strategy in hands, the probability of success in very low. Here we define the type of the video and the content that will be used in all three stages: leads generation, conversion of leads into clients/customers and client/customer retention. As the type of content changes from step to step it is important to keep our goals clear. This step’s services are:

• Strategic consulting: first you explain to us what your goals are when initiating your video marketing campaigns. What are your company’s plans? How do you manage your current clients? How do you get new ones?

• Market Research: this stage is extremely important for us to understand what is your clients/customers profile and how we can optimize the video marketing campaigns so that you reach the highest possible number of qualified potential clients.

• Final Report Analysis: we bring all this information as a report so you can visualize easily what are the next steps for your business.

This process should be applied as soon as you receive your video to ensure a bigger reach from the beginning. Through this diagnosis we identify the key points to creating a successful strategy for your business.

BENEFITS

The main benefits of dedicating time to do this research are:

1. Your company creates a strategy for sharing your videos;

2. You identify positioning opportunities based on your clients/customers’ profile;

3. You can customize the service for every type of clients/customers profile.

INTEGRATION WITH OTHER DIGITAL MARKETING TOOLS AND STRATEGIES

This step is very important because it relates to the video strategies indications, the video marketing strategy direction and the definition of your clients/customers’ profile.

03. Video publishing in different platforms

SUMMARY

Publishing videos in different platforms is very important to maximize your video’s reach. We publish them in different places such as your website, your social media, your blog, Youtube, Vimeo among others. The more websites your video is available on the higher the possibility of reaching more clients/customers. This step includes the following services:

• Video publishing in different platforms: we take care of publishing your video for you, optimizing the specific tools for each platform;

• Performance analysis and reports: we generate recurrent reports to show you how your videos are performing in each online platform. That way you keep track of what channels are more effective for advertising your brand!

This step should be applied when your video is ready so you can ensure a higher reach.

BENEFITS

The main benefits of publishing your video in several platforms are:

1. You reach a high number of clients;

2. You generate more qualified leads for your business;

3. Your brand gets to be remembered and trusted by your audience.

INTEGRATION WITH OTHER DIGITAL MARKETING TOOLS AND STRATEGIES

This step is integrated with your social media strategy, your blog and website, your email marketing campaign and with the creation of content that will be shown in your website.

04. Hospedagem de vídeos

SUMMARY

Hosting videos is a service that we offer to provide extra tools for your videos. Some of the tools our customized hosting service offers for businesses are:

• Detailed analysis of your videos statistics: you access extremely detailed statistics of the behaviour or every user that watches your video. You get to know how many seconds they watched, in what moment they left, if they took any action while watching it etc.

• Email capture form embedded to the video: that’s right! With these services you can capture the name and email of the person who’s watching the video with a form that is shown as the video is being played.

• Video optimized reproduction: our customized hosting services have more configurations and flexibility for video reproduction. Video quality and patterns adjust automatically according the internet speed of the person who’s watching!

Besides these customized services, we also offer standard hosting on Youtube and Vimeo. This process should be applied when your video is ready and you want to use video statistics and leads generation extra tools.

BENEFITS

The main benefits of using our customized hosting services are:

1. You increase the possibility of generating new leads through clients/customers information capture forms.

2. Your company also gets a detailed understanding of the behaviour of the people who are watching your video.

INTEGRATION WITH OTHER DIGITAL MARKETING TOOLS AND STRATEGIES

This step is integrated with your video strategy, your sales funnel and your blog and website content strategy.

05. Automation and customization

SUMMARY

The video automation service works like this: you provide a table with the information you want to show in your video, and we automatically create one or more customized animations with that information. For example: you provide a list with the name of 20 clients and we create customized videos with their names so you can send each one of them a different video. This is the kind of video that offers the highest return on investment (ROI) potential! This step includes the following services:

• Video automation: Based on the information you send us, we create customized videos for your company. The most common types of videos that we create are: customization for clients, customization based on promotions and sales, and customization based on products.

• Video publishing and delivery: after the video production, we publish it in different online platforms and, if they are customized for clients, we send them directly to them.

• Report analysis and creation: to know if your videos are bringing you the awaited results, we offer very detailed reports for each video.

This process should be applied when you have a client list that you want to reach in a specific way to drastically increase your chances of conversion.

BENEFITS

The main benefits of creating customized bulk videos are:

1. Your website traffic will increase considerably;

2. You define the most relevant keywords for your business, what can be used in other strategies such as content creation and email marketing;

3. You can optimize Adwords campaigns to increase the performance and cut down on costs.

INTEGRATION WITH OTHER DIGITAL MARKETING TOOLS AND STRATEGIES

The main tools and strategies related to this step are your CRM, your website and your video marketing strategy.

06. Performance Analysis and Reports

SUMMARY

An important part of the video marketing service is to analyse the efficiency of your videos and which videos are performing better. With these information, you can define what will be the next video types, and what channels are more profitable for your company. The services included in this step are:

• Video reach report: these reports show what channels reach more potential clients and what types of leads are more qualified for your business;

• Video statistics: here we show which videos were watched for longer, which ones got a higher number of conversion etc.

This service is offered recurrently as a way to keep your company informed about the progress of your videos and to offer ideas and suggestions of how you can improve your video’s efficiency even more.

BENEFITS

The main benefits of the performance reports are:

1. You can easily visualize your videos information;

2. You can adjust your video marketing strategy dynamically based on the last statistics about what is working and what is not.

INTEGRATION WITH OTHER DIGITAL MARKETING TOOLS AND STRATEGIES

The reports are integrated with the video hosting services, your blog and your video marketing strategy.

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